The Brief

At Atkinson Vinden, the North Sydney law firm, the culture and branding is built around the concept of Right People, Right Advice.  The brief for the website was to reflect this moto with an emphasis on people. A video rich site, laden with quality photographs, a unique navigational style and the integration of staff profiles that were never more than a single click away.

With an upcoming AGM and promotional campaign, 2pi Software were facing a tight three week schedule to produce a high end, bespoke website in cooperation with Atkinson Vinden’s branding consultant.

Nut and Bolts

The mission was to rescue an older style custom cms site in php, and quickly. With no time to re-platform, bugs to fix, new features to add, a revamped layout, custom functionality the refactoring of the site was going to be a demanding task within the given timeframe.

With sleeves rolled up and coffee on the brew, the team from 2pi Software set to it.  Starting with a PHP fix, then page conversions from PDS (Photoshop) to WordPress and HTML page development, the site was 80% complete within 16 days, ready for it’s first review.

Within the 3 week deadline 2pi Software had produced a video rich site that reflected the client’s brand with a huge publicly accessible knowledge base and new features at code level.


On time and on budget, 2pi Software delivered a rebranded and fresh site, ready for Atkinson Vinden’s AGM and media launch. A site that is easy to navigate, with a focus on people, with their profiles just a click away.  Working hand in hand with the law firms branding consultant, the site reflected the Right People, Right Advise motto with video rich content and a personal feel to all the legal specialties and departments at Atkinson Vinden.

“I can vouch for the good work you and your Bega pals have done for our website in Sydney”

Rod Berry, Managing Partner, Atkinson Vinden Lawyers.